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The beginning stages of a brand are crucial. It has to be a perfect setting with the right groundwork. Without it, you are already sunk before you get off the dock, so we know how important the branding of our baby is and we have not been light with the development of it.
When we found out that we were having a baby, we would talk about baby names on our decent from Mt. Beacon… it is about 30 minutes down, so we had lots of time to talk. Kurt loved the name Zai and within minutes we were both sold on it so we decided that if we had a boy it would be Zai Stefan (after his brother’s middle name). Coming up with a little girls name made us crazy. Rache had a million ideas and all of which were shot down with force, not being the right sound, arrangement of letters or potential nickname. Eventually, out of frustration, Rache tried rearranging the letters for Zai and it spelled Iza.
We selected Iza [pronounced EE-sah] because it is a tribute to beauty, being the first part of Izabela, a Hebrew version of the Americanized name Isabella. It also means in Hebrew “My God is Vow.”
There are many other significant sources of Iza in the Muslim religion, and we have also found origins of the name from the South African Zulu origin from the Zulu or Xhosa word meaning to “come.”
When we first shared the name with Rache’s grandmother she was certain that we had dropped the ‘L’ from the first part of the name, making it “Lisa.” So, when we shared that it was Iza in spelling, she was totally confused. Her Rabbi recently shared with her the Hebrew meaning of “Rising Up” and recognizing Iza will be raised culturally Jewish with the Zen Buddhist philosophy (she is going to be a JewBu), we find her name having a Hebrew origin is very fitting.
We are happy to stay that it stuck. Ruby is Rache’s family name and with a bunch of nutty ladies in the family, Ruby seemed to be a fitting name since she is sure to be textbook “nutso” with our combined genes!
There you have it: Iza Ruby Brand.